{ "version": "1.0", "type": "rich", "provider_name": "PIGENAI LLC", "provider_url": "https://pigenai.com", "title": "A product must have one ratified statement of what it is, what it promises and…", "author_name": "Lindsay Hiebert, Founder, PIGENAI LLC", "author_url": "https://pigenai.com/blog/evidence-over-attestation/", "html": "

“A product must have one ratified statement of what it is, what it promises and what it will never claim, so that ten agents and ten people cannot drift it into something the customer did not buy.”

Conceptual integrity is how a product stays what the customer bought while many hands work on it at once.

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