“The purpose of the business is to create and keep a customer, and a customer kept in the dark is not kept.”
Drucker's definition of the purpose of a business, to create and keep a customer, has a corollary: a customer kept in the dark has not been kept.
Lindsay Hiebert, Founder, PIGENAI LLC · AI governance, security, AEO and networkingPart Two · The twelve disciplines · 5, core principle
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