“Drucker's first question, what is our business and who is our customer, does not get answered faster by an agent; it gets answered by a person who knows.”
The two questions every business must answer have not changed since Drucker asked them; only the temptation to skip them has grown.
Post on LinkedIn opens a composer with the line, its explainer and the read-more link, ready to make your own; Post as a quote adds the attribution and this page's link so the card renders. The attribution stays in the article either way.
